It’s a fact of life for all retailers: returns happen. Whether you run your business online,
offline, or both, you’ll have customers that want to return or exchange a prior purchase.
Don’t make the mistake of forgetting about the possibility of returns, or assuming they
won’t happen. eCommerce stores in general are more likely to receive returns than
physical stores, simply because of the difficulties encountered in shopping online.
This guide will help you develop a returns process to keep customers happy and coming back to your store.
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